Description GRA 290 Project One Scenarios and Response Template Use these scenarios and the templa ...
Description GRA 290 Project One Scenarios and Response Template Use these scenarios and the templates that follow each scenario to complete Project One. When using the templates, be sure to replace all text in brackets with your responses before submitting this completed template for grading. Competencies In this project, you will demonstrate your mastery of the following competencies: Evaluate designs to determine adherence to the responsibilities, principles, and practices of design Determine appropriate ways to communicate information to internal and external stakeholders Overview As a graphic designer, you will likely work in a variety of professional settings throughout your career. You may work for a company, for an agency, or as a freelancer. For this project, you will be placed in different professional scenarios where you apply your knowledge of industry best practices to solve legal and ethical problems related to the field of graphic design. Directions Using the information provided in the Project One Scenarios and Response Template located in the What to Submit section, evaluate the four scenarios, and respond to each with your course of action. In these responses, you must include the following: Stakeholders: Explain why certain stakeholders should be communicated with for each scenario. Identify the appropriate stakeholder(s) for communication. Explain why you chose this person or these people to communicate with. Communication Mode: Explain the most appropriate mode(s) of communication for each scenario. Consider the following questions to guide your response: What communication tool would you use to contact the stakeholder(s)? Why is this tool the most appropriate choice for the given problem? Potential Issues and Solutions: Summarize the problem for the stakeholders for each scenario. For Scenarios One and Two: Explain the legal issues involved. Communicate a solution for the identified legal issues to the appropriate stakeholder(s). For Scenarios Three and Four: Explain the ethical issues involved. Communicate a solution for the identified ethical issues to the appropriate stakeholder(s). You will need to support your responses by citing at least one source for each scenario. You can cite resources provided to you throughout this course, but you may also need to do additional research and cite those resources. Scenario One You work as a freelance graphic designer. One of your regular clients has contacted you to see if you can take on a project on short notice. The project requires you to create a few designs for the client’s social media accounts. However, along with the new design work, you are also expected to complete some of the design work created by another freelance designer who is no longer available. The client mentions the existing designs only require some “finishing touches,” as the previous designer had nearly completed the designs. Upon further inquiry, you find out that the previous designer had included a custom infographic and they own the rights to that design. The company owner insists that you use this design because it has gone through several rounds of ideation and approval. Your contact list is the following: Internal Stakeholders & Responsibilities External Stakeholders & Responsibilities N/A Shelley S., CEO/company owner Sets the vision of the company Personifies the brand Provides final project approval Defines the high-level goals for the project from the company standpoint Sets the vision of the company Personifies the brand Provides project approval Oversees project management Defines the high-level goals for the project from the company standpoint Sets the vision of the company Personifies the brand Provides project final approval Defines the high-level goals for the project from the company standpoint Sets the vision of the company Personifies the brand Provides project final approval Defines the high-level goals for the project from the company standpoint Jose M., project manager Oversees the project Manages schedules and deadlines Acts as the liaison between you and the company Helps troubleshoot challenges Oversees the project Manages schedules and deadlines Acts as the liaison between you and the company Helps troubleshoot challenges Sayema Q., marketing director Oversees the marketing campaign Focuses on guiding the project to ensure it successfully reaches the target audience according to the project goals Oversees the visual artifacts and copy Oversees the marketing campaign Focuses on guiding the project to ensure it successfully reaches the target audience according to the project goals Oversees the visual artifacts and copy Oversees the marketing campaign Focuses on guiding the project to ensure it successfully reaches the target audience according to the project goals Oversees the visual artifacts and copy Scenario One Response Template Stakeholders Explain why certain stakeholders should be communicated with. Identify the appropriate stakeholder(s) for communication. Explain why you chose this person or these people to communicate with. Communication Mode Explain the most appropriate mode(s) of communication for this scenario. Consider the following questions to guide your response: Summarize the problem for the stakeholders. Explain the legal issues involved. Communicate a solution for the identified legal issues to the appropriate stakeholder(s). What communication tool would you use to contact the stakeholder(s)? Why is this tool the most appropriate choice for the given problem? What communication tool would you use to contact the stakeholder(s)? Why is this tool the most appropriate choice for the given problem? What communication tool would you use to contact the stakeholder(s)? Why is this tool the most appropriate choice for the given problem? What communication tool would you use to contact the stakeholder(s)? Why is this tool the most appropriate choice for the given problem? Potential Issues and Solutions You must support your responses with an in-text citation of at least one source for this scenario. Don’t forget to include the full MLA citation in the References section. Scenario Two You work for a graphic design firm that has been retained by a small company that sells hiking apparel and equipment. You have been assigned to design the company’s website. The company has given you a folder of potential images it would like to use on the website. The company is insisting on using a specific image of Mount Everest that it found on Creative Commons. Although the image is available on Creative Commons, it has a CC-BY-NC license. Your contact list is the following: Internal Stakeholders & Responsibilities External Stakeholders & Responsibilities Isla T., creative director Oversees project development Manages all in-house graphic designers Oversees project development Manages all in-house graphic designers Oversees project development Manages all in-house graphic designers Tameka M., CEO/company owner Scenario Two Response Template Stakeholders Explain why certain stakeholders should be communicated with. Explain the most appropriate mode(s) of communication for this scenario. Consider the following questions to guide your response: Identify the appropriate stakeholder(s) for communication. Explain why you chose this person or these people to communicate with. Communication Mode Potential Issues and Solutions 3. Summarize the problem for the stakeholders. 4. Explain the legal issues involved. 5. Communicate a solution for the identified legal issues to the appropriate stakeholder(s). You must support your responses with an in-text citation of at least one source for this scenario. Don’t forget to include the full MLA citation in the References section. Scenario Three You work as an in-house graphic designer for a company that sells surfboards in your beachside resort town. To supplement your income, you often take up additional graphic design work on a freelance basis. Your company is aware that you work on other projects and has approved it if it does not interfere with your work. The company has not made you sign a non-compete clause, which means you are free to work for anyone outside of your office hours. Recently, you were contacted by another company that is setting up a surfboard business in your town. One of your previous clients recommended you to the new company. The company has already reviewed your online portfolio and is very impressed with your work. The company would like you to design its logo and a brand launch poster that will be displayed around town. Your contact list is the following: Internal Stakeholders & Responsibilities External Stakeholders & Responsibilities Ricky M., creative director Morgan D., CEO/company owner Ali P., marketing director Scenario Three Response Template Stakeholders 1. Explain why certain stakeholders should be communicated with. Identify the appropriate stakeholder(s) for communication. Explain why you chose this person or these people to communicate with. Communication Mode 2. Explain the most appropriate mode(s) of communication for this scenario. Consider the following questions to guide your response: Potential Issues and Solutions 3. Summarize the problem for the stakeholders. 4. Explain the ethical issues involved. 5. Communicate a solution for the identified ethical issues to the appropriate stakeholder(s). You must support your responses with an in-text citation of at least one source for this scenario. Don’t forget to include the full MLA citation in the References section. Scenario Four You work at a well-known ad agency as a graphic designer. One of your newer clients is opening a day spa that offers various types of spa services, including massages. Your agency is designing the client’s website, and you are currently working on their “Meet Our Team” page. This page will include profiles for all the massage therapists. While going through the copy for the various profiles, you notice one of the therapists, presumably from Asia, is being referred to as “oriental.” Specifically, the copy for this therapist mentions, “Get the best massage of your life from our qualified oriental massage therapist.” The use of the word oriental to represent a person seems problematic to you. But to get a second opinion, you show the copy to a colleague, who thinks it is fine. Your contact list is the following: Internal Stakeholders & Responsibilities External Stakeholders & Responsibilities Olivia B., creative director Binna C., company owner Umesh G., project manager Kate L., marketing director Scenario Four Response Template Stakeholders 1. Explain why certain stakeholders should be communicated with. Identify the appropriate stakeholder(s) for communication. Explain why you chose this person or these people to communicate with. Communication Mode 2. Explain the most appropriate mode(s) of communication for this scenario. Consider the following questions to guide your response: Potential Issues and Solutions 3. Summarize the problem for the stakeholders. 4. Explain the ethical issues involved. 5. Communicate a solution for the identified ethical issues to the appropriate stakeholder(s).